為香港商家而建 Built for Hong Kong merchants

為超越大型平台的香港商家而設的電商系統。 Commerce software for Hong Kong merchants selling beyond marketplaces.

建立專業網店、管理產品及訂單，並利用 AI 撰寫、翻譯及優化店舖內容 — 不用聘請開發人員或代理。原生支援雙語、FPS、自取，貨到付款 — 港人買家熟悉的方式。 Launch a professional online store, manage products and orders, and use AI to write, translate, and improve your shop content — without hiring a developer or agency. Native bilingual, FPS, self-pickup, and cash-on-delivery — the ways HK shoppers actually pay.

加入候補名單 Join the waitlist 預約電話 Book a setup call

本地商家的痛點 Local merchant problem

為現代電商最混亂的中段而設。 Built for the messy middle of modern commerce.

01

依賴大型平台 = 客戶關係只是「租回來」。

Marketplace dependence leaves you renting customer relationships.

02

請代理建店：上線貴、改版慢。

Agency-built stores are expensive to launch and slow to update.

03

便宜建站工具看似簡單，但產品文案、翻譯、營運慢慢堆成大坑。

Cheap shop builders look easy until product copy, translations, and operations pile up.

04

跨境買家期望專業的結帳、內容及溝通體驗。

Cross-border buyers expect professional checkout, content, and communication.

Product pillars

Launch, run, and improve the store from one operating surface.

Storefront and catalog

Products, collections, themes, and SEO basics.

AI content workbench

Product copy, SEO meta, translations, and field mapping.

Orders and payments

Manual bank transfer and FPS at MVP, Stripe Connect later.

Local growth foundation

Multilingual storefronts, customer records, email templates, and analytics roadmap.

實用的 AI AI, without the gimmick

AI 用在商家真正花時間的地方。 AI where merchants actually lose time.

客戶 PII 永遠不會傳送給 AI 服務商。 Customer PII is never sent to AI providers.

01

由產品圖片及備註，生成乾淨的產品文案。

Turn a product image and notes into clean product copy.

02

把店舖內容翻譯成繁體中文及英文。

Translate storefront content into Traditional Chinese and English.

03

生成 SEO 標題及描述。

Generate SEO titles and descriptions.

04

產品匯入時自動對應 CSV 欄位。

Map spreadsheet columns during product import.

付款方案 Payments posture

由零手續費開始。資金直接到商家。 Start with zero PSP fees. Keep funds with the merchant.

香港 SME 商家對信用卡手續費極為敏感。我們把 FPS、銀行轉帳、收據上載及貨到付款定為主要付款方式 — 商家可以零 PSP 手續費收款。卡支付 (Stripe Connect) 會在 Phase 1 加入作為補充。 HK SMEs are PSP-fee-averse. Our primary payment surface is the zero-fee path — FPS, bank transfer, receipt upload, cash on delivery — configured per merchant. Card processing (Stripe Connect direct charges) ships in Phase 1 as a supplementary option.

主要 Primary

FPS / 銀行轉帳 / 自取 / 貨到付款 FPS / Bank transfer / Self-pickup / Cash on delivery

零 PSP 手續費。Kongmerce 不會接觸資金。 Zero PSP fees. Kongmerce never touches the money.

Phase 1

Stripe Connect 卡支付 Card processing via Stripe Connect

作為補充：資金直接到商家的 Stripe 帳戶。 Supplementary: cards via Stripe Connect direct charges; funds settle to the merchant's own Stripe account.

為何選 Kongmerce Why Kongmerce

與其他平台的比較 How we compare

所有資料根據 2026 年 5 月公開資料整理。如資料有變請告訴我們。 Snapshot as of May 2026 from publicly listed pricing and features — tell us if anything's out of date.

功能 Feature Kongmerce Shopify Shopline Boutir Wix WooCommerce
月費 (入門)
Monthly fee (entry)
 HK$0–199 design partners / HK$199–499 US$29–79 (~HK$230–620) HK$98–298 (Lite / Basic) HK$98+ US$27–49 (~HK$210–390) Free + hosting cost
PSP 手續費
Transaction fee on own PSP
 0% (manual transfer / FPS) · 2.5–3.0% if cards 2.4–3.4% on Shopify Payments ~3% via partner ~3% partner 2.9% + per-tx Stripe / PayPal direct fees
FPS / 銀行轉帳原生支援
Native FPS + bank transfer
 ✓ FPS QR + receipt upload + WhatsApp confirm Limited via 3rd-party app ✓ Basic FPS ✓ Basic FPS Manual setup Plugin needed
AI 功能
AI features
 ✓ Native bilingual product copy + (roadmap) AI eCommerce Operator Shopify Magic — English, paid tiers Limited Limited Wix AI — generic, English Plugin-dependent
雙語商店 (zh-HK + EN)
Bilingual storefront (zh-HK + EN) by default
 ✓ Built-in cookie toggle, bilingual checkout Paid Translate & Adapt app ✓ Manual translation Limited Multilingual paid plan Plugin needed (WPML)
B2B + B2C 同一商店
B2B + B2C in the same storefront
 ✓ Customer tiers + tier pricing + tier visibility Shopify Plus only ($2K+/mo) Limited ✗ Limited Plugin combo (B2BKing etc.)
自取 (Self-pickup) 流程
Self-pickup checkout flow
 ✓ Built-in — hides address, HK-merchant common Local pickup add-on ✓ ✓ Available Plugin needed
創辦人 / 客製化
Founder access + customisation
 ✓ Founder-led onboarding for design partners; willing to customise Theme tokens only; no founder access Sales rep + theme Sales rep + theme Theme only Self-build
GA4 / Meta / TikTok 像素
GA4 / GTM / Meta / TikTok pixels
 ✓ All four, single settings page ✓ via apps ✓ Partial ✓ Plugin combo
香港團隊及支援
HK-based team + support
 ✓ HK-based, HK time-zone, HK SME-focused Global, no HK-time support ✓ HK office ✓ HK startup Israel HQ Open-source, no support

唯一無法比較的：經驗。創辦人在大型上市電商集團做了 15+ 年。我們的路線圖反映港式 SME 實際需要的下一步功能，並不是只在比較表上看起來好看的功能。 The one thing the table can't show: 15+ years of running e-commerce operations at listed groups. That's why our roadmap matches what HK SMEs actually need next, not what looks good in a feature checklist.

創辦人 Founder

由真正在大型電商打過硬仗的人來建造。 Built by someone who's actually run e-commerce at scale.

創辦人擁有 15 年以上跨境電商及數碼行銷經驗。曾任：

  • 香港聯交所上市跨境電商集團的市場分析及客戶數據主管 (年收入超過 8 位數美金、營運覆蓋 200 多個國家)
  • 泛歐證券交易所上市奢侈時裝集團的亞洲區數據及商業智能主管 (集團年收入超過 €1B，業務涵蓋香港、中國內地、東南亞、澳洲、新西蘭)

Our founder brings 15+ years of cross-border e-commerce and digital marketing experience, including:

  • Head of Marketing & Customer Data at a Hong Kong–listed cross-border e-commerce group (8-figure-USD annual revenue, operations across 200+ countries)
  • Head of Asia Data & BI at a Euronext-listed luxury fashion group (€1B+ annual revenue, multi-brand omnichannel operations across HK, mainland China, Southeast Asia, Australia, and New Zealand)

意思是：我們不是研究商家痛點 — 我們親身經歷過。 轉化率優化、留客、廣告歸因、全渠道 CRM、多幣種對帳 — 創辦人親自運行系統、招攬團隊，並見證每個營收級別從初創到九位數時哪些會出問題。 Translation: we don't study merchant pain points — we've lived them. Conversion rate optimisation, retention, ad attribution, omnichannel CRM, multi-currency reconciliation — the founder ran the systems, hired the teams, and watched what breaks at every revenue tier from start-up to nine figures.

早期商家計劃 Design partner offer

早期商家計劃。 Founding merchant program.

早期合作商家可獲得創辦人親自帶領的設置服務及首年優惠價格。 Early design partners receive founder-led onboarding and preferred first-year pricing.

  • 由創辦人親自協助設置。

    Hands-on setup with the founder.

  • 產品匯入協助。

    Product import assistance.

  • 店舖設置及上線支援。

    Storefront setup and launch support.

  • 您的反饋會塑造產品路線圖。

    Feedback shapes the roadmap.

  • 首批名額有限。

    Limited first cohort.

申請成為早期商家 Apply as a founding merchant

加入候補名單 Join the waitlist

以一個真正貼合本地商家工作模式的平台，把您的店舖搬上線。 Bring your store online with a platform built around the way local merchants actually work.

分享您業務的少量資料。首批名額有限，讓設置支援保持親力親為。 Share a few details about your business. The first cohort is intentionally small so setup support can stay hands-on.