由前線電商人親手打造 Built by an operator, not a tech vendor

我做咗 15 年電商。
而家我幫香港商戶
建立屬於自己嘅生意。 I spent 15 years running e-commerce.
Now I'm helping HK merchants
build a business they own.

我曾任香港聯交所上市跨境電商集團（年收入超過 1 億港元、覆蓋 200+ 國家）的市場分析及客戶數據主管， 以及 Euronext 上市奢侈時裝集團（年收入超過 80 億港元）的亞洲區數據及商業智能主管。 Kongmerce 係用呢 15 年所學，重新為香港中小品牌而建 — 唔再俾平台抽佣、唔再租客戶關係。 I led marketing analytics & customer data at a Hong Kong-listed cross-border e-commerce group (HK$100M+ revenue, 200+ countries), then ran Asia data & BI at a Euronext-listed luxury fashion group (HK$8B+ revenue). Kongmerce is 15 years of that experience, rebuilt for HK SMEs — so you stop renting your customer relationships from marketplaces.

雙語店面 · FPS / 銀行轉帳 / 自取 / 貨到付款 · AI 文案及翻譯 · 零 PSP 手續費起 Bilingual storefront · FPS / bank transfer / self-pickup / COD · AI copy & translation · zero PSP fees to start

加入候補名單 Join the waitlist 查看示範店舖 ↗ View demo store ↗ WhatsApp 預約傾 WhatsApp us

創辦人 From the founder

15 年大型電商實戰，現在為香港中小品牌而做。 15 years inside large e-commerce. Now built for HK SMEs.

我做咗 15 年跨境電商及數碼行銷。先後擔任：

  • 香港聯交所上市跨境電商集團市場分析及客戶數據主管 （年收入超過 1 億港元、覆蓋 200+ 國家）
  • Euronext 上市奢侈時裝集團亞洲區數據及商業智能主管 （集團年收入超過 80 億港元，業務涵蓋香港、中國內地、東南亞、澳洲、新西蘭）

I've spent 15 years in cross-border e-commerce and digital marketing:

  • Head of Marketing & Customer Data at a Hong Kong–listed cross-border e-commerce group (HK$100M+ annual revenue, 200+ countries)
  • Head of Asia Data & BI at a Euronext-listed luxury fashion group (HK$8B+ annual revenue, multi-brand omnichannel across HK, mainland China, Southeast Asia, Australia, and New Zealand)

我點解做 Kongmerce。 喺上一份工，我哋花咗成個團隊去整 BI、做 attribution、寫 customer segmentation — 因為我哋有 80 億港元收入要管。但我見過太多香港中小品牌，年收入 HK$300 萬到 HK$3,000 萬之間，俾人灌輸要用同一套「企業級」工具： Shopify Plus、HubSpot、Klaviyo、Looker。每月成本動輒 HK$10,000+， 但其實佢哋真正需要嘅，係知道今日邊個產品最賺錢、聽日要 restock 邊個 SKU、 邊個客一年買咗 5 次但今個月冇返嚟。

Kongmerce 唔係 enterprise tooling 嘅縮水版。係用 15 年實戰經驗， 重新諗清楚：一個年做 HK$500 萬嘅香港品牌，真正需要邊 5 樣嘢、 應該避開邊 20 樣嘢。我親自落手做 onboarding，因為頭 100 個客 我想自己摸清楚每一個生意。

Why I'm building Kongmerce. At my last role I had a team building BI dashboards, attribution models, and customer segmentation — because we had HK$8B in revenue to manage. But I've watched too many HK SMEs, doing HK$3M to HK$30M a year, get sold the same "enterprise-grade" stack: Shopify Plus, HubSpot, Klaviyo, Looker. HK$10,000+/month easily. What they actually need to know is which product made money today, which SKU to restock tomorrow, and which 5×-loyal customer hasn't come back this month.

Kongmerce isn't enterprise tooling, scaled down. It's 15 years of operator experience, rebuilt from scratch around the question: what does a HK brand doing HK$5M/year actually need — and what 20 things should they ignore? I run onboarding myself for the first 100 merchants, because I want to understand each business personally before any of it gets automated.

— 創辦人 — The founder

本地商家的痛點 Local merchant problem

為現代電商最混亂的中段而設。 Built for the messy middle of modern commerce.

01

依賴大型平台 = 客戶關係只是「租回來」。

Marketplace dependence leaves you renting customer relationships.

02

請代理建店：上線貴、改版慢。

Agency-built stores are expensive to launch and slow to update.

03

便宜建站工具看似簡單，但產品文案、翻譯、營運慢慢堆成大坑。

Cheap shop builders look easy until product copy, translations, and operations pile up.

04

跨境買家期望專業的結帳、內容及溝通體驗。

Cross-border buyers expect professional checkout, content, and communication.

產品支柱 Product pillars

一個操作介面，完成上架、營運與優化。 Launch, run, and improve the store from one operating surface.

店面與商品 Storefront and catalog

產品、分類、主題及 SEO 基礎。 Products, collections, themes, and SEO basics.

AI 文案工作室 AI content workbench

產品文案、SEO 標籤、翻譯及欄位對應。 Product copy, SEO meta, translations, and field mapping.

訂單與付款 Orders and payments

MVP 階段以手動銀行轉帳及轉數快支援，日後加入 Stripe Connect。 Manual bank transfer and FPS at MVP, Stripe Connect later.

本地增長基礎 Local growth foundation

多語言店面、客戶資料、電郵範本及分析功能逐步上線。 Multilingual storefronts, customer records, email templates, and analytics roadmap.

實用的 AI AI, without the gimmick

AI 用喺商家真正花時間嘅地方。 AI where merchants actually lose time.

開店最攞命嘅唔係上架，而係一邊寫文案、一邊翻譯、一邊諗 SEO 標題。Kongmerce 將呢三件事拼埋一個 workbench — 你提供原料，AI 幫你執到出街級數。 The bottleneck isn't uploading products — it's writing copy, translating, and crafting SEO titles all at once. Kongmerce bundles these into a single workbench: you provide the raw inputs, AI delivers ready-to-publish output.

客戶 PII 永遠不會傳送俾 AI 服務商。 Customer PII is never sent to AI providers.

↓ 真實商家工作介面（demo screenshot） ↓ Real merchant workbench (demo screenshot)

  • 1
    產品列表 — 一眼睇晒邊個未完成 Catalog list — see at a glance which products need work 匯入完即時顯示「待補 SEO 標題」、「已翻譯」、「準備上架」等狀態， 唔使逐個 click。 Status badges (Needs SEO / Translated / Ready) appear right after import — no click-by-click checking.
  • 2
    AI 文案助手 — 由備註變專業描述 AI copy assistant — notes in, polished copy out 你打 3 行重點，AI 出一段可以即用嘅 product description。可改、可重新生成。 Type 3 bullet points; AI returns a ready-to-publish description. Edit it, regenerate it, your call.
  • 3
    繁中／英文同步生成 TC + EN generated together 寫一次，雙語版本同 SEO meta 同時準備好 — 香港品牌跨境必備。 Write once; bilingual content + SEO meta ready in one pass — essential for HK brands going cross-border.

AI 喺呢 4 個位幫你慳時間 4 places where AI saves you time

01

產品文案 Product copy

由產品圖片及備註，自動生成乾淨、專業嘅產品描述。

Turn a product photo and a few notes into clean, professional product copy.

02

雙語翻譯 Bilingual translation

同時生成繁體中文及英文版本，連 SEO meta 一齊翻譯。

Generate Traditional Chinese and English in one pass — including SEO meta.

03

SEO 標題 SEO titles

自動生成符合 Google 字數限制嘅標題同 description。

Auto-generate titles and descriptions that fit Google's length limits.

04

CSV 匯入對應 CSV import mapping

上載 Shopify、Shopline 或 Excel 表，AI 自動對應每個欄位。

Upload a Shopify, Shopline, or Excel CSV and AI maps every column for you.

付款方案 Payments posture

由零手續費開始。資金直接到商家。 Start with zero PSP fees. Keep funds with the merchant.

香港 SME 商家對信用卡手續費極為敏感。我們把 FPS、銀行轉帳、收據上載及貨到付款定為主要付款方式 — 商家可以零 PSP 手續費收款。卡支付 (Stripe Connect) 會在 Phase 1 加入作為補充。 HK SMEs are PSP-fee-averse. Our primary payment surface is the zero-fee path — FPS, bank transfer, receipt upload, cash on delivery — configured per merchant. Card processing (Stripe Connect direct charges) ships in Phase 1 as a supplementary option.

主要 Primary

FPS / 銀行轉帳 / 自取 / 貨到付款 FPS / Bank transfer / Self-pickup / Cash on delivery

零 PSP 手續費。Kongmerce 不會接觸資金。 Zero PSP fees. Kongmerce never touches the money.

Phase 1

Stripe Connect 卡支付 Card processing via Stripe Connect

作為補充：資金直接到商家的 Stripe 帳戶。 Supplementary: cards via Stripe Connect direct charges; funds settle to the merchant's own Stripe account.

為何選 Kongmerce Why Kongmerce

與其他平台的比較 How we compare

所有資料根據 2026 年 5 月公開資料整理。如資料有變請告訴我們。 Snapshot as of May 2026 from publicly listed pricing and features — tell us if anything's out of date.

資料來源：shopify.com/hk/pricing、shopline.hk/pricing、boutir.com/pricing、 wix.com/upgrade/website、woocommerce.com/posts/pricing。每行均已於 2026-05 核對。 Sources: shopify.com/hk/pricing, shopline.hk/pricing, boutir.com/pricing, wix.com/upgrade/website, woocommerce.com/posts/pricing. Each row verified 2026-05.

功能 Feature Kongmerce Shopify Shopline Boutir Wix WooCommerce
月費（入門）
Monthly fee (entry)
 HK$0–199（早期合作）／HK$199–499 HK$0–199 design partners / HK$199–499 HK$230–620（即 US$29–79） HK$230–620 (US$29–79) HK$98–298（Lite / Basic） HK$98–298 (Lite / Basic) HK$98+ HK$98+ HK$210–390（即 US$27–49） HK$210–390 (US$27–49) 免費 + 主機租用費 Free + hosting cost
交易手續費
Transaction fee on own PSP
 0%（銀行轉帳／FPS）· 卡支付 2.5–3.0% 0% (manual transfer / FPS) · 2.5–3.0% if cards Shopify Payments 收 2.4–3.4% 2.4–3.4% on Shopify Payments 經合作 PSP 約 3% ~3% via partner 經合作 PSP 約 3% ~3% partner 2.9% + 每筆固定費 2.9% + per-tx Stripe／PayPal 直接收費 Stripe / PayPal direct fees
FPS／銀行轉帳原生支援
Native FPS + bank transfer
 ✓ FPS QR + 收據上載 + WhatsApp 確認 ✓ FPS QR + receipt upload + WhatsApp confirm 需要第三方 app，功能有限 Limited via 3rd-party app ✓ 基本 FPS ✓ Basic FPS ✓ 基本 FPS ✓ Basic FPS 需手動設定 Manual setup 需安裝外掛 Plugin needed
AI 功能
AI features
 ✓ 原生雙語產品文案 + （路線圖）AI 電商營運助手 ✓ Native bilingual product copy + (roadmap) AI eCommerce Operator Shopify Magic — 英文為主，付費版 Shopify Magic — English, paid tiers 功能有限 Limited 功能有限 Limited Wix AI — 通用、英文 Wix AI — generic, English 視乎外掛 Plugin-dependent
雙語商店（繁中 + 英文）
Bilingual storefront (zh-HK + EN) by default
 ✓ 內置 cookie 切換 + 雙語結帳 ✓ Built-in cookie toggle, bilingual checkout 需付費安裝 Translate & Adapt Paid Translate & Adapt app ✓ 手動翻譯 ✓ Manual translation 功能有限 Limited 需付費多語言計劃 Multilingual paid plan 需安裝外掛（WPML） Plugin needed (WPML)
B2B + B2C 同一商店
B2B + B2C in the same storefront
 ✓ 客戶分級 + 分級定價 + 分級可見度 ✓ Customer tiers + tier pricing + tier visibility 只限 Shopify Plus（HK$15,000+/月） Shopify Plus only (HK$15,000+/mo) 功能有限 Limited ✗ ✗ 功能有限 Limited 需混合多個外掛（如 B2BKing） Plugin combo (B2BKing etc.)
自取（Self-pickup）流程
Self-pickup checkout flow
 ✓ 內置 — 自動隱藏地址欄，香港商家常用 ✓ Built-in — hides address, HK-merchant common 本地自取需另外設定 Local pickup add-on ✓ ✓ ✓ ✓ 可使用 Available 需安裝外掛 Plugin needed
創辦人聯絡／客製化
Founder access + customisation
 ✓ 早期合作商戶由創辦人親自帶領；願意客製 ✓ Founder-led onboarding for design partners; willing to customise 只能改 theme，無法接觸創辦人 Theme tokens only; no founder access Sales rep + theme Sales rep + theme Sales rep + theme Sales rep + theme 只能改 theme Theme only 自己搭建 Self-build
GA4 / Meta / TikTok 像素
GA4 / GTM / Meta / TikTok pixels
 ✓ 四個全部，單一設定頁 ✓ All four, single settings page ✓ 透過 apps ✓ via apps ✓ ✓ 部分支援 Partial ✓ ✓ 需混合多個外掛 Plugin combo
香港團隊及支援
HK-based team + support
 ✓ 香港在地、香港時區、專注香港中小品牌 ✓ HK-based, HK time-zone, HK SME-focused 全球團隊，沒有香港時區支援 Global, no HK-time support ✓ 香港辦公室 ✓ HK office ✓ 香港初創 ✓ HK startup 以色列總部 Israel HQ 開源軟件，無官方支援 Open-source, no support

唯一無法比較的：經驗。創辦人在大型上市電商集團做了 15+ 年。我們的路線圖反映港式 SME 實際需要的下一步功能，並不是只在比較表上看起來好看的功能。 The one thing the table can't show: 15+ years of running e-commerce operations at listed groups. That's why our roadmap matches what HK SMEs actually need next, not what looks good in a feature checklist.

創辦人筆記 Founder notes

15 年大型電商實戰，寫畀香港品牌睇。 15 years of large-scale e-commerce, written for HK brands.

唔係 Shopify blog 入面嘅嘢。係我親身做過年收入 1 億港元同 80 億港元級別 P&L 之後，諗清楚嘅嘢。 Not what you'll read on the Shopify blog. What I learned actually running HK$100M+ and HK$8B+ P&Ls — written for the HK SME decisions you face today.

查看所有筆記 → View all notes →

早期商家計劃 Design partner offer

早期商家計劃。 Founding merchant program.

早期合作商家可獲得創辦人親自帶領的設置服務及首年優惠價格。 Early design partners receive founder-led onboarding and preferred first-year pricing.

  • 由創辦人親自協助設置。

    Hands-on setup with the founder.

  • 產品匯入協助。

    Product import assistance.

  • 店舖設置及上線支援。

    Storefront setup and launch support.

  • 您的反饋會塑造產品路線圖。

    Feedback shapes the roadmap.

  • 首批名額有限。

    Limited first cohort.

申請成為早期商家 Apply as a founding merchant

加入候補名單 Join the waitlist

以一個真正貼合本地商家工作模式的平台，把您的店舖搬上線。 Bring your store online with a platform built around the way local merchants actually work.

分享您業務的少量資料。首批名額有限，讓設置支援保持親力親為。 Share a few details about your business. The first cohort is intentionally small so setup support can stay hands-on.